Black is White with Perfect White Black Toothpaste

Black is white for your teeth
Black is white for your teeth

Having a clean and bright white smile is important for those of us that worry about our appearance.  Your smile says a lot about you and is something that people really notice, not to mention, your mouth is on show all the time.  I have  nice white teeth, but just like everyone else, I like tea and sometimes I have fruit juice or carbonated beverages, all of which can be hard on your teeth and leave them less than at their best.  When I read a review at Sheerluxe for a black toothpaste from Beverly Hills Forumla.  I can’t help it, but it immediately got my attention.  Toothpaste isn’t supposed to be black, it just isn’t.  It is white, or blue, or maybe green but definitely black isn’t in that palette.   And they said that this new black toothpaste was really good at removing stains and whitening your teeth.  It’s a combination that had me interested and hooked.   So hooked that I had to go buy a tube and try it for myself.

Beverly Hills Formula is a company in Ireland (yes, I know, not where you expected it to be from) that makes a variety of toothpastes all aimed at whitening your teeth, even if you have sensitive teeth.  They started in the 1990s with the goal of making a whitening toothpaste that wasn’t as harsh or abrasive as the other products on the market at that time.  They came out with Total Protection Whitening toothpaste in 1993, followed by a formulation for sensitive teeth too.  Both were quite successful because they worked so well.  Then in 2012 they launched their new line of Perfect White toothpastes that were also hugely popular.  And most recently they added the Perfect White Black to that range which has gotten great reviews.

The black colour can be shocking at first
The black colour can be shocking at first

It’s gotten those great reviews because it works so well at cleaning your teeth and removing surface stains, plus it keeps any nasty bad breath at bay.  The secret to the success of Perfect White Black is the activated charcoal.  Clearly, it is also the charcoal that gives it the lovely deep black colour too.  Unlike other whitening toothpastes or products like whitening strips, this has no super harsh abrasives nor does it have bleach in the mix.  They do use hydrated silica, which is a naturally occurring substance that has been used for a long, long time for teeth cleaning.  It is a very light gel abrasive but light enough so as not to damage the enamel on your teeth.  Enamel is what protects your teeth, and while it is the hardest substance in the human body, it isn’t invincible and can be damaged which is how you get cavities.  You want to be nice to your enamel.  The activated charcoal in the toothpaste is what really gets rid of the nasty stains from tea, coffee, wine, and things like that.  Activated charcoal is really good at adhering to tannins, which means it is particularly excellent at removing those types of stains from your teeth.  The activated charcoal also helps with keeping you bad breath free, which is a negative no matter how pearly white your teeth look.  It does this by basically the same method it uses to get rid of stains, it is just different things that it is adhering to, things that promote bad breath.  There’s a lot of science going on in this black toothpaste.

Black toothpaste looks out of place on your brush but works so well
Black toothpaste looks out of place on your brush but works so well

Now, that I’ve gave you all the background, I should get to the good stuff about what it is like to actually use.  The biggest hurdle to get over with this is certainly the colour.  Black isn’t a natural colour choice for toothpaste, and does seem weird and maybe a bit off-putting at first.  However, once you use it you totally get beyond the colour issue because it works so well.  The taste is fresh and minty, but not so minty that it hurts, just nicely tingly and fresh.  It foams up and turns a pale grey colour when you actually brush with it, but does look kind of gross until you are done brushing.  Even for normal daily brushing, I found this toothpaste to be really great at leaving my teeth feeling super clean for the whole day, especially when combined with the Colgate Plax mouthwash that I use.  And it really is excellent at getting rid of lingering food odours from even the strongest thing you might eat, garlic.  I had some truly garlicky pasta and afterward I used this toothpaste and left the bathroom with fresh breath.  That’s amazing because most toothpaste doesn’t fully get rid of garlic breath.

Beverly Hills Formula Perfect White Black
Beverly Hills Formula Perfect White Black

For the stain removal action, you are advised to leave the toothpaste on your teeth for five minutes before you start brushing; this is based on research from a dental school in the UK.  This is kind of hard to do because it means that you can’t swallow, which can leave you a little overly moist of mouth (I’d say drooling but that is a bit worse than it is, but just a bit).  I usually get a blob of the toothpaste on my toothbrush and then dab it on my teeth, front and back, which seems to work well to make sure that it won’t slide off.  I’ve done that every morning when brushing my teeth for the last week and can definitely say it has made a big dent in some unfortunate staining from tea that I have.  I’m due for a cleaning with my dentist, but this is certainly a good start.  Overall though, I would say that my teeth are definitely whiter in appearance.  If you use this on an ongoing basis, I think you will certainly keep your teeth looking incredible after your next dental cleaning.  But even without a trip to the dentist you will notice a whitening.  You’re not going to look like someone that has big, fake white teeth, but it will definitely lighten and brighten your teeth and keep future staining to a minimum.

I plan on using this a couple of times a week in conjunction with the Oral-B ProExpert toothpaste that I use currently and love because of how clean it leaves my teeth.  Plus, the usual flossing and mouthwash routine, of course.  I think all of this will keep my teeth healthy and white.

The Beverly Hills Formula toothpastes are only sold through Superdrug, which means there is really no chance for getting a better deal.  A 100 ml tube at Superdrug, in stores or online, is £4.99.  That price puts it firmly in the pricey category, since it is double the price of most toothpastes, though there are some other whitening toothpastes that are the same price, so they aren’t totally outlandish with their price.    But it is definitely not cheap, which is part of the reason that I will be using it along with my regular toothpaste.  However, it does work so well that I think the price is worth it.  Even if you just use it a few times a week, like when you’ve been drinking lots of wine or tea, or had something really pungent to eat like my garlicky pasta, you would still get a lot of benefit from the stain reducing and bad breath combating active charcoal.  And if it means less time in the dentist’s chair, isn’t it worth it?

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